What does a Shopify consultant do?

A Shopify consultant helps UK eCommerce brands get more from their store – whether that’s a complete custom build, a speed and conversion overhaul, or a long-term SEO and growth strategy. Unlike a generalist web designer, a Shopify consultant understands the platform deeply: theme architecture, app ecosystems, checkout optimisation, and how Shopify’s structure affects your search rankings.

I’ve worked as a Shopify consultant for UK brands across furniture, health, DTC and B2B – building stores from scratch, migrating from Magento and WooCommerce, and turning under performing stores into consistent revenue channels.

Shopify Services offered by me

  • Custom Shopify Development – Bespoke theme builds tailored to your brand. Fast, conversion-focused, and built with SEO in mind from day one.
  • Shopify Speed Optimisation – Slow stores lose sales. I audit and fix LCP, CLS and render-blocking issues to get your store into the green on Core Web Vitals.
  • Shopify SEO – From site architecture and collection page optimisation to blog content strategy and link building. Rank higher and convert the traffic you earn.
  • Theme Customisation & Redesign – Already on Shopify but your theme is holding you back? I redesign and customise without breaking what’s working.
  • Shopify Migration – Moving from Magento, WooCommerce or a custom platform? I handle full migrations with zero SEO loss and proper redirect mapping.
  • Shopify + Google Ads & Meta Ads – Paid traffic that complements your organic growth. Campaigns built around your Shopify funnel, not generic ad templates.

Who I work with

  • You’re a UK brand doing £500k–£5M on Shopify and want to scale further.
  • Your current Shopify store is slow, leaking conversions, or invisible on Google.
  • You’ve outgrown your theme and need a proper custom build.
  • You’re migrating from Magento or WooCommerce and can’t afford to lose rankings.
  • You’re spending on ads but your Shopify store isn’t converting the traffic.
  • You want one senior consultant – not an agency with rotating junior staff.

Why hire me vs a Shopify agency

  • Direct access: You speak to me, not an account manager. Every call, every email.
  • Dev + SEO + Ads: Most agencies split these into separate teams. I deliver all three joined up.
  • No junior staff: 12+ years means senior expertise on every task not passed down to someone learning on your budget.
  • UK timezone: Available during your business hours. No chasing across time zones.
  • Fixed scope pricing: No retainer lock-ins unless you want one. Project-based or ongoing your choice.

My process – how we work together

Step 1. Free Discovery Call (30 mins)
We talk through your store, your goals and what’s holding you back. No pitch, just honest conversation.

Step 2. Shopify Audit & Proposal
I review your store in detail – technical SEO, speed, UX, conversion funnel and send a clear proposal with scope, timeline and fixed pricing.

Step 3. Build & Execute
Work begins. You get regular updates, a shared project board and direct access to me throughout.

Step 4. Launch & Handover
I handle the launch, test everything, and walk you through the handover. Ongoing support available if needed.